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In April, an Explanation of the Aril

4/14/2014

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A pomegranate seed--the focal point of our logo--is an aril. The short, non-scientific definition is that seeds covered by flesh are arils.  In many traditions, the pomegranate seed is a symbol of abundance.  This was our inspiration in naming Aril Consulting.

As fundraisers, we come to this work from a firm belief that there are abundant resources out there. The question is not "is there enough?"  The question is "how do we tap into the abundance and generosity that's out there?"  Volunteer time, money, in-kind resources, networking connections--there are many ways that people can give.  If you go into this work believing in scarcity, that there isn't enough, that people can't give (or don't want to give), that what you offer isn't good enough, then you will probably have a hard time raising money. 

Consider the possibilities for change when you think of the community as generous and regenerative?



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