So much of the fundraiser role--which I often equate to the role of an organizer in grassroots organizations--is that of a cheerleader. You did your job and convinced a whole group of people to raise money for your organization. But they will still need lots of support, especially in your first year.
Here are some rules to live by. 1) People don't like the idea of raising money. Crowdfunding makes it a little more palatable, but when the time comes to ask friends, family, and others for a donation, people have a tendency to procrastinate. 2) People can and will get discouraged if they send out an email or put one post on Facebook and don't get many donations.
Grab your pom poms and lead by example!
Get a head start on your fundraising: Set a goal for yourself to start early, so other team members can be inspired by your successes.
Share your email ask with the team and encourage others to share theirs: demonstrate how the more personal the ask, the better. I always preface all of my asks with a personal note.
Check-in with everyone individually: 3 weeks before the event, call everyone on your team. Ask them how it's going and if they want to talk through their fundraising strategy.
Post fundraising best practices and tips online: and remind your team where they are.
Create pledge sheets for people who prefer to ask people offline: there's a generational difference here too - I've found that younger generations prefer to make their asks online and older generations tend to do more asking in person.
Don't push too hard: you want your team to enjoy this experience, so they'll want to do it again next year. Celebrate the successes, even if they are small.
Have you done this before? Do you have tips for blog readers? Please post in the comment box below!